Ecommerce & WordPress automation specialists

Engineering Custom WordPress and WooCommerce Ecosystems for B2B Scale

In the high-stakes world of B2B ecommerce, standard out-of-the-box solutions often become the primary bottleneck for growth. At werun.dev, we recognize that a website is not a static asset but a living engine that must integrate seamlessly with your existing business stack. As WordPress automation specialists, our approach begins with the fundamental architecture of your site. We don't just install plugins; we build them. Our custom WordPress plugin development follows the highest industry standards, utilizing proper hooks, filters, and the REST API to ensure that every piece of code is performant, secure, and maintainable for the long term. This is critical for businesses that have outgrown generic themes and require bespoke functionality that simple configurations cannot provide.

When we talk about WooCommerce ecosystems, we are referring to more than just a cart and a checkout page. We architect complex systems that handle custom product types, intricate pricing rules, and advanced subscription models. For many of our clients, the standard WooCommerce checkout flow is insufficient. We develop custom checkout and cart logic designed to reduce friction and increase conversion rates in B2B environments where procurement processes can be complex. By leveraging WordPress APIs, proper nonces, capability checks, and data sanitization, we ensure that every transaction is handled with enterprise-grade security. Furthermore, our development workflow includes a GitHub-powered auto-update system, meaning every custom plugin we build for your site stays current without manual intervention.

Integration is the cornerstone of modern ecommerce automation. A WordPress site should never exist in a silo. Our team specializes in connecting WordPress to the tools you already use, such as Salesforce, HubSpot, Stripe, SAP, and Odoo. We build custom REST API endpoints with JWT or OAuth 2.0 authentication, allowing for secure, bidirectional data synchronization. Whether it is syncing WooCommerce customers to your CRM or automating inventory updates from an ERP, we build the bridges that eliminate manual data entry. By implementing background queue processing via WP Cron and the Action Scheduler, we ensure that these complex integrations do not impact the front-end performance of your site, keeping your Core Web Vitals high and your user experience seamless.

Core WordPress Automation Capabilities

• Custom Plugin Architecture: Built from scratch using WordPress coding standards (hooks, filters, i18n).
• REST API Development: Custom namespaces and endpoints for secure third-party connectivity.
• WooCommerce Extensions: Bespoke logic for B2B wholesale, tiered pricing, and subscription billing.
• GitHub-Powered Updates: Every custom tool we build includes a mechanism for seamless, automated updates.
• Performance Tuning: Optimizing database queries and asset loading to maintain high-speed operations.

Advanced Workflow Orchestration with n8n and AI Integration

Beyond the traditional boundaries of a Content Management System (CMS), werun.dev positions itself as a strategic partner in digital transformation by implementing advanced automation workflows. We utilize n8n as a primary orchestration tool to connect your WordPress, Webflow, or Shopify store to virtually any other service in your business stack. Unlike simple automation platforms that charge per task, n8n allows us to build complex, multi-branch pipelines that can be self-hosted on your infrastructure. This provides unparalleled control over your data and execution logic. From lead capture forms that trigger multi-step qualification sequences to automated customer satisfaction reports, we design systems that run unsupervised, allowing your team to focus on high-value work.

Artificial Intelligence is no longer a luxury; it is a necessity for maintaining a competitive edge in ecommerce. We integrate AI agents powered by Claude (Anthropic) and OpenAI (GPT-4) directly into your web ecosystem. These are not basic chatbots; they are intelligent systems trained on your specific business data using Retrieval-Augmented Generation (RAG) and vector search. This allows your site to offer pre-sales qualification, customer support, and internal knowledge-base assistants that understand the context of your products and services. For instance, a custom AI agent on a Shopify Plus store can handle complex shipping inquiries or product recommendations based on real-time inventory and customer history, significantly reducing the load on your support team.

Data extraction and enrichment represent another major pillar of our automation services. We build automated web scraping pipelines and data enrichment workflows that help B2B companies stay informed about their market. By connecting these pipelines to your CRM via n8n, we can automatically update lead profiles with the latest company news, financial data, or social media activity. This level of automation turns your website into a proactive sales tool rather than a passive brochure. We combine low-code efficiency with custom JavaScript and Python nodes within n8n to ensure that even the most unique business logic can be automated without compromise.

// Example of a custom n8n node logic for WordPress integration
const axios = require('axios');

async function syncToCRM(customerData) {
    try {
        const response = await axios.post('https://your-crm-api.com/v1/leads', {
            email: customerData.user_email,
            source: 'WooCommerce Checkout',
            metadata: {
                order_id: customerData.order_id,
                total: customerData.total_price
            }
        });
        return response.data;
    } catch (error) {
        console.error('Sync failed', error);
        throw error;
    }
}

Strategic Digital Transformation and Long-Term Operational Support

Choosing werun.dev means moving away from the "launch and leave" mentality that plagues much of the web development industry. We are a B2B-focused agency that understands the long sales cycles and high-touch requirements of professional services and enterprise ecommerce. Our role as a strategic partner involves not just building the initial automation but maintaining and optimizing it over time. This is why we offer monthly maintenance retainers and a response SLA of less than four hours. We monitor every system we build—from WordPress multisite networks to enterprise Shopify Plus architectures—to ensure they are running at peak efficiency and security.

Our expertise extends across the three most powerful platforms for business growth: WordPress, Webflow, and Shopify. For Webflow users, we go far beyond the Designer, implementing custom code extensions, CMS architectures for real editorial workflows, and integrations via the Webflow API. For Shopify merchants, we specialize in Liquid theme development and Shopify Plus features like custom checkout extensibility and Shopify Flow automations. This multi-platform mastery allows us to recommend the right tool for the specific job, rather than forcing your business into a one-size-fits-all solution. Whether you need a pixel-perfect Webflow site for a high-growth startup or a robust Shopify Plus store for global scale, we provide the technical depth required to succeed.

Digital transformation is an ongoing process of refinement. We help businesses identify manual processes that are ripe for automation, from invoice generation to lead routing. By combining custom web development with intelligent automation and AI, we create systems that not only improve efficiency but also drive conversions. Our remote-first model allows us to source the best senior talent globally, providing our clients in Miami, Madrid, Buenos Aires, and beyond with world-class expertise without the overhead of a traditional agency. We don't just launch projects; we run them, ensuring that your digital ecosystem grows as fast as your business does. Every integration, every custom block, and every automated workflow is built to last, documented thoroughly, and maintained with the highest level of professional care.

Why B2B Leaders Partner with werun.dev

• Dedicated B2B Focus: We understand the nuances of lead generation, procurement, and B2B conversion funnels.
• Senior Remote Talent: Access to expert developers and automation architects across multiple time zones.
• Proactive Maintenance: Continuous updates, security hardening, and performance monitoring as standard.
• Platform Agnostic Expertise: Deep technical knowledge in WordPress, Webflow, and Shopify Plus.
• Intelligent Automation: Integrating AI and n8n to eliminate manual work and scale operational capacity.