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werun.CultureA story in six ideas

Great work starts with the people who do it.

Six ideas guide how we hire, how we work and how we grow. If you are a client, they show you who looks after your site and how. If you want to join us, they show you what to expect.

Read the six ideasRead our letter

Written and signed by Mauro Carrera and Hernan Moya, the founders.

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Where it starts

It starts with two people: MauroCEO & Founder in Buenos Aires, and HernanDX Director & Co-Founder in Caracas.

Today we are a team in 7 countries:

  • Argentina
  • Venezuela
  • United States
  • Colombia
  • Chile
  • Spain
  • Philippines

And six ideas that hold us together.

Six ideas

Six ideas we work by, and how you will notice them.

For each one: what we believe, how we live it as a team and what it means for you as a client.

  1. People first

    We measure success in people.

    Whether we have five clients or a thousand, what defines werun.dev is its people. We look for professionals who enjoy what they do, commit to it and trust the team around them. Good clients and good work grow from there.

    What it means for youThe people who plan your site are the ones who stay to look after it.

  2. Trust and honesty

    We trust each other and speak openly.

    We want a team that enjoys working together, shares ideas freely and says what it thinks. When something is not working, our first step is to teach, reorganise and help people grow.

    What it means for youYou hear what we found, even when the best move is to change nothing.

  3. Tools to move forward

    Everyone has what they need to move forward.

    We want everyone on the team to move forward with confidence, without waiting on someone else. That is why we build our own tools for quotes, presentations, leads, documentation and the tasks that repeat. And we share a simple habit: if you have been stuck for 15 minutes, ask. Help is always welcome.

    What it means for youWhoever picks up your request has what they need to move it forward.

  4. AI that multiplies

    Technology multiplies what each person can do.

    We see AI as much more than a faster way to write code. It helps us turn repeated tasks and scattered know-how into processes anyone can reuse. When a process works, we turn it into an AI assistant the whole team can use. Quotes are built from each project's real data, and all our procedures are in one place everyone can read.

    What it means for youThat is how our free SEO and AI audit can check your site in about a minute.

  5. Learn from data

    We try, we measure and we keep what works.

    A good idea often starts as a hunch, and the data helps us decide. We try different ways of doing the same job, share what worked for each of us and keep the best. We look at how people use what we build, so we can keep improving it. Getting an estimate wrong or finding that a process falls short is part of learning: we adjust and move on.

    What it means for youWe do the same on your site: you share an idea, we test two versions with real visitors and you keep the one that works best.

  6. Grow the right way

    We grow, and we take care of what got us here.

    We want werun.dev to be a healthy business, where the people who build it live well from their work. Results matter to us, and so does the way we reach them. We want to grow steadily, while taking care of the team and the trust between us.

    What it means for youA team that stays knows your site a little better every month.

If someone leaves one day, I want it to be because Google, Microsoft or Tesla came looking for them.

Mauro CarreraCEO & Founder
Day to day

How the six ideas look on an ordinary Tuesday.

Six habits we share as a team, every day.

  1. When the day starts

    Autonomy

    Everyone has room to decide and move their own work forward.

  2. When you get stuck

    Collaboration

    Asking for help is part of the job, and it is always welcome.

  3. When there is a goal to meet

    Responsibility

    Each of us owns our goals, and uses the tools and processes we have to reach them.

  4. When something goes wrong

    Continuous improvement

    Every mistake helps us improve a process, so it is easier for whoever comes next.

  5. When you learn something

    Transparency

    What we learn gets written down, so the whole team can use it.

  6. When someone joins

    Respect for talent

    Helping people grow is one of the best investments we make.

How we grow

What one person learns, the whole team can use.

We are building two things at once: the business, and the system that runs it.

01

The business

Finding the right clients, learning how to sell well and building a healthy company that sustains itself.

02

The system that runs it

Tools, automations, documentation and processes that help us deliver great work, welcome new people and grow in an orderly way.

When someone joins, they get everything the team already knows. When a project starts, it builds on what already works.

From the founders

Great companies are built by great people.

Success, for us, starts with people: who joins, the trust we build and what we create as a team. The number of clients and the size of the company come after.

Talented people do their best work with freedom to think, tools to execute and support to grow. That is why we invest in systems, processes and technology. They let the team work on its own, collaborate in the open and keep improving.

We value honesty over appearances, collaboration over ego and learning over the fear of mistakes. The best results come from people who care about their work, trust each other and share a purpose.

A healthy business matters. How we build it matters just as much.

We want a company where great people do work that matters, grow together and build something they are proud to be part of.

Our greatest achievement goes beyond what we build for our clients. It is the team we build along the way.

Mauro Carrera
CEO & FounderBuenos Aires, Argentina
Hernan Moya
DX Director & Co-FounderCaracas, Venezuela

Buenos Aires and Caracas, October 2026

Want a team like this beside you?

Tell us your goal in your own words. We reply within 2 hours on business days with how we would get you there.

No commitment. Just a conversation.