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Boutique hotels

Boutique hotel websites that sell the stay.

A couple falls for your lobby in a photo and books a room for their anniversary. You welcome them knowing the dinner is already reserved.

  • Each room shown the way you see it
  • Packages and gift stays sold online
  • Arrival details sent before they travel
Free website audit

Tell us what you need.

Reply within 2 hours on business days. No commitment. We sign NDAs.

What clients say

Teams like yours, in their own words.

“The client portal, the feedback extension and the WordPress security alerts have been very intuitive, pretty turnkey. Just this past week getting comfortable with it, it’s been really helpful. We’re rolling it out to our core team. Nice job.”

Eric MillerNorth American Director of Sales & Marketing, General Filters & GeneralAire®
What we cover

Every stay you sell, found in the words guests search with.

A guest searches for a weekend away, not for a hotel. Each stay gets a page in their words and a way to book it.

  • Rooms and suitesA page for each, with rates
  • Romantic getawaysAnniversaries, planned weeks ahead
  • Weekend escapesPackages with dinner or a spa treatment
  • Midweek staysOffers for the quiet nights
  • Wedding guest blocksRooms held for the couple’s guests
  • Hotel restaurant and barTables booked from the same site
  • Longer staysWeekly rates and a longer calendar
  • Gift cardsA stay or a dinner, given as a present
Problems we solve

Where a guest slips to a booking site, and how you keep the stay.

  • The problem: Guests compare you with every hotel in town on a booking site.

    What changes: Your site shows your rooms and your story in your own words.

  • The problem: Your lobby and your views look small on a phone.

    What changes: Galleries fill the screen and still open fast.

  • The problem: A stay booked through a booking site pays its commission.

    What changes: Guests book the room on your site, and the stay is yours.

  • The problem: Your weekend and romance packages hide in a PDF.

    What changes: Each package gets its own page and one button to book.

  • The problem: Guests who want to give a stay can only phone you.

    What changes: They buy a gift card on your site, at any hour.

  • The problem: Guests email the same arrival questions before every stay.

    What changes: Check-in details and local tips reach them before they ask.

Use cases

What your site handles while the desk is busy.

Three guests, each looked after before they reach the desk.

  • A couple plans an anniversary on a Sunday night

    They choose the romance package, add dinner and pay on your site. You see the confirmed stay on Monday.

  • Friday’s arrivals have questions

    The message with directions and check-in went out on Wednesday. Your desk starts the weekend with those answers already sent.

  • Next week’s midweek nights are empty

    You publish a midweek offer with a page of its own. Guests find it on your site, and you share the link.

Design directions

See how your place could look.

Five directions to start from. Pick the one that feels like you and we shape it around your rooms or your table.

Quiet luxury, a concept design for your site

Concept designs with sample names and figures. Yours is built around your brand, photos and words.

What you get

What turns a look at your lobby into a booked stay.

Start with the stays that go through booking sites today. Add the rest when you're ready.

01

Direct room booking

Guests pick dates and a room on your site and book in a few taps.

  • —Your booking engine and channel manager stay as they are
  • —Room types and rates read from your PMS, the system at your front desk
  • —Confirmation emails that sound like your hotel
02

Room and rate pages

Each room has a page of its own, with a gallery, what is included and the rate.

  • —Bed, view and size side by side
  • —Rate options shown clearly
  • —Loads fast on any phone
03

Packages and offers

Weekend, romance and midweek packages, each with a page and a button to book.

  • —Dinner, spa or wine added to a stay
  • —Perks only direct guests get
  • —Dates and minimum nights you set
04

Gift cards

Guests give a night or a dinner as a present and buy it on your site.

  • —Sent by email, ready to print
  • —A set amount or a named package
  • —Redeemed when they book
05

Messages before arrival

Directions, check-in details and local tips reach guests before they travel.

  • —Sent on the days you choose
  • —Early check-in and late checkout requests
  • —Dinner and spa offered before they arrive
06

Pages in your guests’ languages

International guests read your rooms and rates in the language they speak.

  • —The languages you choose
  • —One set of rooms and rates to keep current
  • —Guests land on the right language
How it works

You tell us the goal, we walk every step with you.

The same process for every client. You know what you get and what it costs before anything is built.

  1. You tell us

    What your business does and what is not working. We reply within 2 hours on business days.

  2. You get a plan

    We look at what you already have. You get a written plan, a timeline and an estimate.

  3. It goes live tested

    Everything is built and tested on a private copy before it goes live. What we build is yours.

  4. Someone stays beside you

    After launch, one person you know by name looks after it: updates, backups, checks and fixes.

About werun.dev

One team beside you, from day one to every change.

You explain your business once. The people who plan your site build it and look after it.

  • One team, from the first call to long after launch
  • Every change is tested before it reaches your site
  • You own the site and its code
200+
Sites we watch over

Updated, monitored, backed up

12+
Years keeping sites up

Websites and web apps

<2h
When something breaks

We answer on business days

Working with us

You stay on the job, we keep you in the loop.

Your project, approvals and invoices live in the Client Portal. You ask for a change by clicking on your own site. With Care, a written report arrives every month.

01

Client Portal

Projects, requests, invoices, proposals and contracts in one place. Ask it a question and it answers from your own records.

02

Client Feedback

Click anything on your own site and say what you want. That's it: the team gets it as a task with a screenshot, and you watch it get solved.

03

Monthly report

Every month, in writing: what we changed on your site, what we watched over and what comes next.

04

werun.Experiments

Not sure which version sells more? Try both with real visitors. Tell us the idea in plain words, we set up the test, and you watch the winner from your Client Portal.

Questions

Yes. We connect the site to the system you already use, through whatever API it offers. Availability stays in one place. Some plans offer no API, and then we say so before we quote.

Ready to take your next booking directly?

Tell us what your business does and where you want it to go. We reply within 2 hours on business days.

No commitment. Just a conversation.