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Food and beverage

Food producer websites that win shelf space.

A grocery buyer finds your sell sheet at lunch and asks for samples. Your team starts the day with a request that names the products and the chain.

  • Sell sheets buyers can download
  • Wholesale orders placed online
  • A finder that shows where to buy
Free website audit

Tell us what you need.

Reply within 2 hours on business days. No commitment. We sign NDAs.

What clients say

Teams like yours, in their own words.

“The client portal, the feedback extension and the WordPress security alerts have been very intuitive, pretty turnkey. Just this past week getting comfortable with it, it’s been really helpful. We’re rolling it out to our core team. Nice job.”

Eric MillerNorth American Director of Sales & Marketing, General Filters & GeneralAire®
What we cover

Every food and drink line, shown the way buyers look for it.

A grocery buyer searches the category, a chef searches the ingredient. Each gets a page built for how they decide.

  • Bakery and snacksCase packs and seasonal lines
  • BeveragesPacks, flavors and case details
  • Sauces and condimentsSell sheets for retail and foodservice
  • Dairy and chilledStorage notes you supply
  • Meat and seafoodCuts, pack sizes and case weights
  • Bulk ingredientsPriced by account, ordered in bulk
  • Private labelInquiries from brands and retailers
  • Gift and seasonalHoliday lines ordered ahead
Problems we solve

Where wholesale buyers go quiet, and how they come back to order.

  • The problem: Buyers ask for your sell sheet and wait for a reply.

    What changes: Sell sheets and case details download from each product page.

  • The problem: Buyers ask for pack sizes, case counts and pallet details.

    What changes: Each product page lists them in one place your team keeps current.

  • The problem: Sample requests arrive by email and wait for someone to ship.

    What changes: A form sends the request to the person who ships samples.

  • The problem: Wholesale orders come in as emails, calls and spreadsheets.

    What changes: Approved buyers order online, with their own price list.

  • The problem: Shoppers ask where to buy and your site has no answer.

    What changes: A finder shows the stores and restaurants near them.

  • The problem: Buyers reorder late and miss your seasonal products.

    What changes: Saved orders and reminders bring them back in time.

Use cases

Three moments with a wholesale buyer.

Everything the buyer asks for is already there.

  • A buyer is planning next season’s shelf

    They download your sell sheets and pack details in one go. Your sales manager sees which products they opened.

  • A restaurant runs low on Thursday

    The chef signs in, repeats last week’s order and sends it. Your order desk receives it in the system you already use.

  • A retailer asks for samples

    They fill one form with the products they want. The account manager for that chain ships them and follows up.

Design directions

See how your company could look.

Four directions to start from. Pick the one that feels like you and we shape it around what you make.

Heavy industry, a concept design for your site

Concept designs with sample names and figures. Yours is built around your brand, photos and words.

What you get

What puts your products on more shelves.

Start with the paperwork your sales team sends by hand. Add the rest when you're ready.

01

Wholesale catalog

Every product with pack size, case count and pallet details, ready for a buyer to compare.

  • —Case, pack and pallet details for each item
  • —Retail and foodservice views of the same item
  • —Updated from your product data in one place
02

Wholesale ordering

Approved buyers sign in, see their own prices and order by the case.

  • —Built on Shopify or a custom app, as fits
  • —Price lists by buyer type and minimum orders
  • —Orders sent to your order system
03

Where-to-buy finder

Shoppers and chefs enter a postal code and see the stores or restaurants that carry you.

  • —Retailers and restaurants listed by product
  • —Online sellers linked beside the stores
  • —Your team edits the list without a developer
04

Sell sheets and label data

A sell sheet for each product, built from the nutrition and allergen data you approve.

  • —Label wording stays yours to approve
  • —Sell sheets made from your data, not retyped
  • —A new version published when the label changes
05

Sample and listing requests

Buyers ask for samples or a listing in one form that reaches the right account manager.

  • —Products and shipping address in one step
  • —Routed by chain, region or distributor
  • —A follow-up task for your team
06

Sites in several languages

The same catalog for export buyers, in the languages of the markets you sell to.

  • —Each language edited by your team
  • —Units and currencies shown for each market
  • —Buyers land on the version that fits their country
How it works

You tell us the goal, we walk every step with you.

The same process for every client. You know what you get and what it costs before anything is built.

  1. You tell us

    What your business does and what is not working. We reply within 2 hours on business days.

  2. You get a plan

    We look at what you already have. You get a written plan, a timeline and an estimate.

  3. It goes live tested

    Everything is built and tested on a private copy before it goes live. What we build is yours.

  4. Someone stays beside you

    After launch, one person you know by name looks after it: updates, backups, checks and fixes.

About werun.dev

One team beside you, from day one to every change.

You explain your business once. The people who plan your site build it and look after it.

  • One team, from the first call to long after launch
  • Every change is tested before it reaches your site
  • You own the site and its code
200+
Sites we watch over

Updated, monitored, backed up

12+
Years keeping sites up

Websites and web apps

<2h
When something breaks

We answer on business days

Working with us

You stay on the job, we keep you in the loop.

Your project, approvals and invoices live in the Client Portal. You ask for a change by clicking on your own site. With Care, a written report arrives every month.

01

Client Portal

Projects, requests, invoices, proposals and contracts in one place. Ask it a question and it answers from your own records.

02

Client Feedback

Click anything on your own site and say what you want. That's it: the team gets it as a task with a screenshot, and you watch it get solved.

03

Monthly report

Every month, in writing: what we changed on your site, what we watched over and what comes next.

04

werun.Experiments

Not sure which version sells more? Try both with real visitors. Tell us the idea in plain words, we set up the test, and you watch the winner from your Client Portal.

Questions

You do. Nutrition, allergen and label wording is yours to approve, and the site shows exactly what you supply. We write no claims about your food.

Ready for buyers to order your products online?

Tell us what your business does and where you want it to go. We reply within 2 hours on business days.

No commitment. Just a conversation.