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Wholesale distribution

Distributor websites that take reorders.

A contractor signs in on Monday morning, sees their price and repeats last week’s order. Your inside sales team gets the day back for the customers who still call.

  • Each customer sees their own price
  • Stock and order status from your system
  • Reorders in a few clicks
Free website audit

Tell us what you need.

Reply within 2 hours on business days. No commitment. We sign NDAs.

What clients say

Teams like yours, in their own words.

“The client portal, the feedback extension and the WordPress security alerts have been very intuitive, pretty turnkey. Just this past week getting comfortable with it, it’s been really helpful. We’re rolling it out to our core team. Nice job.”

Eric MillerNorth American Director of Sales & Marketing, General Filters & GeneralAire®
What we cover

Every product line you stock, ordered the way accounts buy it.

Customers know the part number, or a competitor’s. Each gets found, priced and added to the order in a few clicks.

  • Plumbing suppliesPriced by account, found by part number
  • Electrical suppliesCross-referenced to competitor numbers
  • Tools and fastenersEvery size and finish, one search
  • Janitorial and cleaningReordered weekly by facility teams
  • Safety and protective gearSizes and variants on one page
  • Foodservice suppliesCase prices and standing orders
  • Industrial suppliesBulk and special orders by quote
  • Building materialsOrders by the pallet or by the piece
Problems we solve

Where the counter loses time, and how customers help themselves.

  • The problem: Customers call to ask if you have it in stock.

    What changes: They check stock on the site, read from your order system.

  • The problem: Every customer has a different price and the rep looks it up.

    What changes: Each customer signs in and sees their own price.

  • The problem: Orders arrive as emails, photos and phone calls.

    What changes: A quick-order form takes part numbers and quantities, or a pasted list.

  • The problem: Customers know a competitor’s part number, not yours.

    What changes: Cross-references point their number to your product.

  • The problem: Customers ask for order status and old invoices by phone.

    What changes: Status, invoices and statements sit in their account.

  • The problem: Price changes reach the site long after they reach the counter.

    What changes: The site follows your system, so changes appear on their own.

Use cases

Three moments at the counter.

What customers now do on their own.

  • A contractor repeats last Friday’s order

    They open past orders, change a quantity and send it. The order lands in your system with their price on it.

  • A purchase order arrives as a PDF

    AI reads it and drafts the order, flagging any part it doesn’t know. Your inside sales team checks and confirms.

  • A customer only has a competitor’s number

    They type it in and the site shows your equivalent, with their price and stock. Nobody has to look it up.

Design directions

See how your company could look.

Four directions to start from. Pick the one that feels like you and we shape it around what you make.

Heavy industry, a concept design for your site

Concept designs with sample names and figures. Yours is built around your brand, photos and words.

What you get

What lets your inside sales team handle more accounts.

Start with the call your counter takes most often. Add the rest when you're ready.

01

B2B ordering portal

Accounts sign in to their own prices, stock, order history and invoices.

  • —On Shopify or a custom app, as fits
  • —Price lists, discounts and terms by account
  • —Approval steps for larger orders
02

Quick order and reorder

Customers paste a list or upload a file of part numbers and quantities.

  • —Reorder a past order in one click
  • —Part numbers checked as they paste
  • —Saved lists for jobs and weekly runs
03

Price and stock sync

Prices, stock and customer terms flow from your ERP to the site, and orders flow back.

  • —Read through the API your ERP offers
  • —Orders created in your ERP, not retyped
  • —A log of every sync, so a gap is easy to find
04

Searchable catalog

Customers search by part number, a competitor’s number or a description.

  • —Cross-references to other brands’ numbers
  • —Sizes and variants on one page
  • —Loads fast on any phone
05

Statements and order status

Customers see open orders, shipments, invoices and statements without calling the counter.

  • —Order status read from your order system
  • —Invoices as downloads
  • —Statements by account
06

AI order intake

AI reads purchase orders that arrive by email and drafts the order for your team to confirm.

  • —PDF and email orders turned into a draft
  • —Unknown part numbers flagged for a person
  • —Nothing reaches your ERP until your team confirms
How it works

You tell us the goal, we walk every step with you.

The same process for every client. You know what you get and what it costs before anything is built.

  1. You tell us

    What your business does and what is not working. We reply within 2 hours on business days.

  2. You get a plan

    We look at what you already have. You get a written plan, a timeline and an estimate.

  3. It goes live tested

    Everything is built and tested on a private copy before it goes live. What we build is yours.

  4. Someone stays beside you

    After launch, one person you know by name looks after it: updates, backups, checks and fixes.

About werun.dev

One team beside you, from day one to every change.

You explain your business once. The people who plan your site build it and look after it.

  • One team, from the first call to long after launch
  • Every change is tested before it reaches your site
  • You own the site and its code
200+
Sites we watch over

Updated, monitored, backed up

12+
Years keeping sites up

Websites and web apps

<2h
When something breaks

We answer on business days

Working with us

You stay on the job, we keep you in the loop.

Your project, approvals and invoices live in the Client Portal. You ask for a change by clicking on your own site. With Care, a written report arrives every month.

01

Client Portal

Projects, requests, invoices, proposals and contracts in one place. Ask it a question and it answers from your own records.

02

Client Feedback

Click anything on your own site and say what you want. That's it: the team gets it as a task with a screenshot, and you watch it get solved.

03

Monthly report

Every month, in writing: what we changed on your site, what we watched over and what comes next.

04

werun.Experiments

Not sure which version sells more? Try both with real visitors. Tell us the idea in plain words, we set up the test, and you watch the winner from your Client Portal.

Questions

No. Your ERP stays the system of record. The site reads prices, stock and terms from it, and sends orders back, through whatever API it offers. Where that API is switched off in your plan, we say so before quoting.

Ready for customers to reorder on their own?

Tell us what your business does and where you want it to go. We reply within 2 hours on business days.

No commitment. Just a conversation.