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Dermatology

Dermatology websites that shorten the wait.

A patient searches for a rash and finds a page in plain words. When the first slot is weeks away, they join a list and hear from you when an earlier one opens.

  • A page for every skin concern
  • A waitlist that fills cancelled slots
  • Medical and cosmetic visits kept apart
Free website audit

Tell us what you need.

Reply within 2 hours on business days. No commitment. We sign NDAs.

What clients say

Teams like yours, in their own words.

“The client portal, the feedback extension and the WordPress security alerts have been very intuitive, pretty turnkey. Just this past week getting comfortable with it, it’s been really helpful. We’re rolling it out to our core team. Nice job.”

Eric MillerNorth American Director of Sales & Marketing, General Filters & GeneralAire®
What we cover

Every skin concern, found by the words patients type.

Patients search for what they see on their skin, not for the specialty. Each gets a page in plain words and a way to ask for a visit.

  • AcneA page for teens, one for adults
  • Eczema and rashesDescribed in plain, calm words
  • PsoriasisWritten with you, approved by you
  • RosaceaA page patients can find
  • Skin and mole checksRequested online, forms done at home
  • Hair and scalpA calm page for a private worry
  • Warts and growthsExplained simply, with a way to ask
  • Cosmetic visitsKept apart from medical visits
Problems we solve

Where dermatology patients wait, and how openings get filled.

  • The problem: Patients search for a rash or a mole, not a dermatologist.

    What changes: A page for each skin concern, in the words patients use.

  • The problem: New appointments are weeks out and patients give up.

    What changes: They join a waitlist and hear when an earlier slot opens.

  • The problem: A cancellation leaves a slot nobody fills.

    What changes: The waitlist offers it to the next patient by text.

  • The problem: Referrals from primary care arrive by fax and phone.

    What changes: Referring offices send patients through an online form.

  • The problem: Medical and cosmetic visits get mixed up at the desk.

    What changes: Each kind has its own pages and its own booking.

  • The problem: Patients arrive without their medication list.

    What changes: They add it to their forms at home, before the visit.

Use cases

Three moments in a dermatology week, filled in for you.

Waitlists, referrals and forms do their work in the background.

  • A cancellation opens a slot this afternoon

    The waitlist texts the next patient who said they could come soon. The first to reply holds the slot, and the desk confirms it.

  • A primary care office sends a referral

    They use your referral form and add the patient’s details. It reaches your desk, and a confirmation goes back.

  • A patient has a rash and a long wait

    They find your page about rashes, ask for a visit and join the waitlist. They fill in their medication list at home.

Design directions

See how your practice could look.

Four directions to start from. Pick the one that feels like you and we shape it around your patients.

Bold and modern, a concept design for your site

Concept designs with sample names and figures. Yours is built around your brand, photos and words.

What you get

What your dermatology practice gets to fill every slot.

Start with the wait that sends patients elsewhere. Add the rest when you're ready.

01

Waitlist for openings

Patients waiting for an appointment are offered earlier openings by text.

  • —Patients say how soon they can come
  • —The first to reply gets the opening
  • —Built around your practice management software
02

Skin concern pages

A page for each skin concern, written in the words patients use.

  • —Acne, eczema, psoriasis and more
  • —Wording approved by you before it goes live
  • —Set up so search engines understand it
03

Referral intake

Primary care offices send a patient to you through a form made for them.

  • —Referring office and patient details
  • —A confirmation back to the sender
  • —Planned first with whoever handles your compliance
04

Medical history forms

Patients list their medications and history at home, before the visit.

  • —Medication list asked in your format
  • —Planned first with whoever handles your compliance
  • —Ready for the provider before the visit
05

Medical and cosmetic booking

Medical and cosmetic visits get their own pages and their own booking.

  • —Each kind of visit on its own pages
  • —Different providers and times for each
  • —Cosmetic wording approved by you
06

Follow-up account

Patients see upcoming visits, forms to complete and messages from your office.

  • —Each patient sees only their own information
  • —Follow-up visits requested in two taps
  • —Planned first with whoever handles your compliance
How it works

You tell us the goal, we walk every step with you.

The same process for every client. You know what you get and what it costs before anything is built.

  1. You tell us

    What your business does and what is not working. We reply within 2 hours on business days.

  2. You get a plan

    We look at what you already have. You get a written plan, a timeline and an estimate.

  3. It goes live tested

    Everything is built and tested on a private copy before it goes live. What we build is yours.

  4. Someone stays beside you

    After launch, one person you know by name looks after it: updates, backups, checks and fixes.

About werun.dev

One team beside you, from day one to every change.

You explain your business once. The people who plan your site build it and look after it.

  • One team, from the first call to long after launch
  • Every change is tested before it reaches your site
  • You own the site and its code
200+
Sites we watch over

Updated, monitored, backed up

12+
Years keeping sites up

Websites and web apps

<2h
When something breaks

We answer on business days

Working with us

You stay on the job, we keep you in the loop.

Your project, approvals and invoices live in the Client Portal. You ask for a change by clicking on your own site. With Care, a written report arrives every month.

01

Client Portal

Projects, requests, invoices, proposals and contracts in one place. Ask it a question and it answers from your own records.

02

Client Feedback

Click anything on your own site and say what you want. That's it: the team gets it as a task with a screenshot, and you watch it get solved.

03

Monthly report

Every month, in writing: what we changed on your site, what we watched over and what comes next.

04

werun.Experiments

Not sure which version sells more? Try both with real visitors. Tell us the idea in plain words, we set up the test, and you watch the winner from your Client Portal.

Questions

It can be built, if you want it. Photos of skin are health information. We plan it first with whoever handles compliance for you, and you decide whether it goes ahead.

Ready to fill every cancelled slot?

Tell us what your business does and where you want it to go. We reply within 2 hours on business days.

No commitment. Just a conversation.