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Optometrists

Optometrist websites that book eye exams.

A patient whose glasses have broken searches for an eye exam and books the next opening. Contact lens wearers reorder from their phone, and a reminder brings everyone back for the next exam.

  • Eye exams booked on a phone
  • Contact lenses reordered from home
  • Frames browsed before the fitting
Free website audit

Tell us what you need.

Reply within 2 hours on business days. No commitment. We sign NDAs.

What clients say

Teams like yours, in their own words.

“The client portal, the feedback extension and the WordPress security alerts have been very intuitive, pretty turnkey. Just this past week getting comfortable with it, it’s been really helpful. We’re rolling it out to our core team. Nice job.”

Eric MillerNorth American Director of Sales & Marketing, General Filters & GeneralAire®
What we cover

Every eye care visit, found by what patients need.

Patients search for an exam, glasses or contacts. Each gets a clear page and a way to book or reorder.

  • Eye examsBooked online, any hour
  • Contact lens fittingsFittings booked, reorders sent online
  • Glasses and framesCollections shown, fittings booked
  • Children’s eye examsA page for parents’ questions
  • Dry eye visitsExplained in plain words
  • Myopia managementA page for parents, approved by you
  • Urgent eye visitsYour same-day line, shown first
  • SunglassesShown beside your frame collections
Problems we solve

Where eye exams slip by, and how patients return.

  • The problem: People search for an eye exam nearby and find a chain.

    What changes: Each shop has its own page, with hours and a map.

  • The problem: Patients can’t tell which vision plans you accept.

    What changes: A page lists the vision and medical plans you take.

  • The problem: Reordering contacts takes a phone call and a wait.

    What changes: Patients send their usual order online and you confirm it.

  • The problem: The next exam comes due and nobody tells the patient.

    What changes: Patients get a note when their next exam is due.

  • The problem: Your frames sit in the shop and nowhere online.

    What changes: Collections are shown online, each with a button to book a fitting.

  • The problem: Parents can’t tell if you see young children.

    What changes: A page for children’s exams answers what parents ask.

Use cases

Three moments at an eye care practice, handled between exams.

Patients book, reorder and return without a call to the desk.

  • A pair of glasses breaks on a Sunday

    The patient finds your page, chooses an exam and sees your next opening. The request is waiting when you open on Monday.

  • A contact lens wearer runs low

    They open their account and send their usual order. Your optical desk confirms it by text.

  • Time has passed since the last exam

    A reminder goes out in your words. The patient taps to ask for a time and picks a doctor.

Design directions

See how your practice could look.

Four directions to start from. Pick the one that feels like you and we shape it around your patients.

Bold and modern, a concept design for your site

Concept designs with sample names and figures. Yours is built around your brand, photos and words.

What you get

What your optical practice gets to bring patients back.

Start with the order or the exam patients call about most. Add the rest when you're ready.

01

Eye exam booking

Patients choose an exam type and a time, even when the optical is closed.

  • —Glasses, contacts and children’s exams kept apart
  • —The vision plan asked at booking
  • —A reminder before every exam
02

Contact lens reorders

Patients send their usual order and your desk confirms it.

  • —Their usual order saved in their account
  • —Pickup or delivery, as you offer them
  • —Arrives at the desk as a request
03

Frame gallery

Your collections shown online, each with a button to book a fitting.

  • —Collections you choose to show
  • —Photos that load fast on a phone
  • —A fitting booked from the frame
04

Vision plan pages

A clear page for every vision and medical plan you accept.

  • —One page per plan, kept current
  • —How to use the plan at your office
  • —Answers before the patient has to call
05

Exam recall

A message when an exam, a lens order or a fitting is due.

  • —One tap to ask for a time
  • —Separate messages for contacts and glasses
  • —Text and email in your own words
06

Office and doctor pages

A page for each office and each optometrist, for patients who choose by person.

  • —Hours and a map for every shop
  • —A photo and a short welcome for each doctor
  • —Set up so search engines understand it
How it works

You tell us the goal, we walk every step with you.

The same process for every client. You know what you get and what it costs before anything is built.

  1. You tell us

    What your business does and what is not working. We reply within 2 hours on business days.

  2. You get a plan

    We look at what you already have. You get a written plan, a timeline and an estimate.

  3. It goes live tested

    Everything is built and tested on a private copy before it goes live. What we build is yours.

  4. Someone stays beside you

    After launch, one person you know by name looks after it: updates, backups, checks and fixes.

About werun.dev

One team beside you, from day one to every change.

You explain your business once. The people who plan your site build it and look after it.

  • One team, from the first call to long after launch
  • Every change is tested before it reaches your site
  • You own the site and its code
200+
Sites we watch over

Updated, monitored, backed up

12+
Years keeping sites up

Websites and web apps

<2h
When something breaks

We answer on business days

Working with us

You stay on the job, we keep you in the loop.

Your project, approvals and invoices live in the Client Portal. You ask for a change by clicking on your own site. With Care, a written report arrives every month.

01

Client Portal

Projects, requests, invoices, proposals and contracts in one place. Ask it a question and it answers from your own records.

02

Client Feedback

Click anything on your own site and say what you want. That's it: the team gets it as a task with a screenshot, and you watch it get solved.

03

Monthly report

Every month, in writing: what we changed on your site, what we watched over and what comes next.

04

werun.Experiments

Not sure which version sells more? Try both with real visitors. Tell us the idea in plain words, we set up the test, and you watch the winner from your Client Portal.

Questions

Yes, as a request your desk confirms. Their usual order is saved in their account. It ties to a prescription, so we plan what is stored with whoever handles compliance for you.

Ready to bring patients back for their next exam?

Tell us what your business does and where you want it to go. We reply within 2 hours on business days.

No commitment. Just a conversation.